Brand Spotlight - Candy Kittens: A Vegan Sweet Revolution
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Time to read 4 min
The Birth of Candy Kittens
In the world of confectionery, there's a brand that stands out not only for its delicious and innovative vegan sweets but also for its unique and captivating story. Candy Kittens, a British candy company, has taken the sweet-toothed world by storm with its modern approach to traditional sweets. Founded by Jamie Laing and Ed Williams, this brand has not only redefined candy but also disrupted the industry in more ways than one.
Candy Kittens was born out of a desire to create something different in the candy market. Jamie Laing, a British reality TV star, and Ed Williams, his childhood friend, joined forces in 2012 to bring a new kind of candy to the masses. Their vision was to craft sweets that were not only delicious but also made with high-quality, natural ingredients, free from artificial colors and flavors.
Products
Candy Kittens' product lineup is diverse, with a variety of vegan jelly sweets to satisfy all kinds of cravings. Some of their most popular products include:
- Gourmet Gummies: These delectable gummy candies come in an array of flavors like Wild Strawberry, Sour Watermelon, Eton Mess, and Blueberry Bliss. They are made with real fruit juice and no artificial colors or flavors, making them a guilt-free indulgence.
- 100% vegan brand and products: Candy Kittens is committed to inclusivity and offers vegan and vegetarian-friendly gummy candies that are just as delicious as their traditional counterparts. The fact that they cater to dietary preferences showcases their dedication to providing sweets for everyone to enjoy.
- Gift Boxes: Candy Kittens has a range of beautifully packaged gift boxes, making them an ideal present for birthdays, holidays, or any special occasion. Their stylish and eye-catching packaging sets them apart, making them a standout choice for gifting.
- Candy Kittens Advent Calendars: Every year Candy Kittens release a brand new 100% vegan sweet advent calendar, always proving hard to come by due to their high demand
Why people are switching to vegan sweets
In recent years, there has been a noticeable shift in consumer preferences when it comes to sweets. More and more people are choosing vegan sweets over traditional gelatine-based confectionery.. This transformation can be attributed to a growing awareness of the impact of our choices on the environment, animal welfare, and personal health.
One of the significant factors driving the shift towards vegan sweets is the aversion to gelatine as an ingredient. Gelatine, a common component in many traditional sweets, is derived from animal collagen, often sourced from the bones and skin of pigs and cows. For those who have adopted a vegan lifestyle or simply seek to reduce their consumption of animal products, the idea of consuming sweets made with ingredients sourced from animal by-products is increasingly unappealing. The desire for cruelty-free treats is gaining momentum, and vegan sweets provide a guilt-free alternative. Candy Kittens as a brand are 100% vegan and free from gelatine! Woo hoo!
Furthermore, the ethical and environmental concerns surrounding the production of gelatine have pushed many consumers to seek more sustainable options. The process of gelatine production requires substantial water and energy resources, contributing to environmental degradation. In contrast, vegan sweets often use plant-based alternatives, such as agar-agar, pectin, or tapioca, which have a significantly smaller environmental footprint. As our collective consciousness continues to evolve towards a more sustainable and eco-friendly lifestyle, the demand for vegan sweets aligns perfectly with these principles.
The health-conscious consumer also plays a pivotal role in this shift towards vegan sweets. Many individuals are becoming more mindful of their dietary choices, striving to maintain a healthier lifestyle. Vegan sweets, which typically contain no animal-derived saturated fats or cholesterol, are perceived as a healthier option by many. In addition, they are often lower in calories, making them an attractive choice for those watching their weight or trying to reduce sugar intake.
But perhaps the most significant driving force behind the shift to vegan sweets is the remarkable innovation in the world of plant-based confectionery. Companies like Candy Kittens have demonstrated that vegan sweets can be just as delicious and diverse as their traditional counterparts. The notion that vegan sweets are bland or lacking in variety is a thing of the past. From fruity gummies to rich and creamy chocolate, the world of vegan confectionery has expanded dramatically, offering consumers a wide array of choices.
What Sets Candy Kittens Apart?
- Quality Ingredients: Candy Kittens takes pride in using high-quality, natural ingredients in their sweets. Their commitment to using real fruit juices and natural flavors sets them apart from many competitors who rely on artificial additives.
- Unique Flavors: Candy Kittens doesn't just stick to the ordinary. They experiment with unique and exciting flavors that tickle the taste buds and leave a lasting impression on candy enthusiasts.
- Aesthetic Appeal: Candy Kittens pays attention to every detail, including their packaging. Their bold and vibrant designs make their products stand out on store shelves and make them a visually appealing gift option.
- Ethical Values: Candy Kittens takes ethical sourcing seriously, ensuring that their ingredients come from responsible and sustainable sources. This commitment to ethical practices resonates with consumers who care about the impact of their purchases.
- Innovation: The brand's commitment to innovation is evident in its constant exploration of new flavors and products. Candy Kittens keeps its offerings fresh and exciting, making it a brand that candy lovers can always look forward to trying.
A Final Word on Candy Kittens
Candy Kittens has managed to carve a unique niche for itself in the competitive world of confectionery. Founded with a vision to create sweets that are not only delicious but also made with integrity, the brand has won the hearts of consumers with its exceptional products and commitment to quality. From its diverse range of flavors to its stunning packaging, Candy Kittens is not just a candy brand; it's a sweet revolution that has captured the imagination of candy lovers around the world. Whether you're a fan of traditional sweets or looking for vegan-friendly options, Candy Kittens has something special for everyone, and its journey continues to delight and surprise candy enthusiasts.
